Is rum only meant to be enjoyed at swim-up bars in Cancún and in solo cups at frat parties, or could it be something more?

This unscripted series challenged our group of artists, musicians, foodies, and tastemakers to meet rum... again. 

We created 3 unscripted videos, a point of sale print piece, and redesigned Mount Gay's online cocktail library with a focus on introducing rum at the center of the classics.