How do you marry baseball with data cloud technology -- and make it fun? Just add a little music. Our 2023 campaign "It's A Whole New Ballgame" for Statcast was a hit.
If you build it, they will come. 'They' being the attendees of NEXT 2023.
Our team brought Major League Baseball to the Moscone Center in San Francisco for Google Cloud NEXT.
Our booth showcased how Statcast analyzes advanced metrics for Major League Baseball. Our batting cage measured the bat speed and attack angle of attendees who stepped up to the plate, then compared their swing to MLB baseball players.
The New Way to OOH
To celebrate our partnership with the Golden State Warriors we made a splash on the front of Chase Center.
Not to leave anyone out, we also made a version for concerts and other arena events.
With a little extra budget, and not a lot of time, we created the go-to anthem film for Google Cloud's B2B client base.
Not getting a tax refund during tax season is like adding insult to injury. We wanted to provide a little relief for those who owed money to the tax man, by offering them free flights.
We had out of home boards and a mobile truck placed strategically near H&R Blocks to generate buzz before the launch of the site.
We created 6 months of original content for the T.Marzetti brands (Sister Schubert's, New York Bakery, and Marzetti). Working with photographer Jacob Pritchard, we were able to create beautiful and fun content that the brands Facebook fans could enjoy.
These were several of our select faves from this year.
Is rum only meant to be enjoyed at swim-up bars in Cancún and in solo cups at frat parties, or could it be something more?
This unscripted series challenged our group of artists, musicians, foodies, and tastemakers to meet rum... again.
We created 3 unscripted videos, a point of sale print piece, and redesigned Mount Gay's online cocktail library with a focus on introducing rum at the center of the classics.
A white smile is nice, but a strong white smile is even better.
After learning that people were afraid to whiten because they were worried about damaging their teeth, we decided it was time to put the rumors to bed.
For the release of Crest Be flavored toothpaste we created an interactive microsite. We showcased each new and exciting flavor as a ‘personality’ which the user could select, and experience the site accordingly. You could be the 'Inspirational One' (Vanilla Mint), the 'Dynamic One' (Lime Spearmint), or, my personal favorite, ‘a total Carrie.’ I mean... ‘The Adventurous One.” I mean... “Mint Chocolate.”
Once the user decides their Sex and the City character—I mean… ‘flavor personality,’ the paste animates and the site comes to life for a fun experience. Users are prompted to vote for their favorite flavor, and can see the results in real time.
Illustrations by: AkA Illustration
If your worst fear is a couple of ice cubes or a cup of hot coffee, there's a problem. Especially if you're an NHL fan.
We had a bit of fun with this in order to highlight what it means to be a true hockey fan. Because hockey fans don't let anything hold them back, not even tooth sensitivity.
